Trendwatch

The Most Efficient Path to Relevant Content

0:45 min
 
  • Efficient and Sustainable Theme Selection

    Creative theme selection is not possible at the push of a button? It is now! Trendwatch relies on 1 million curated high-quality online sources that feature an extensive reach. This module provides theme-specific impulses and trend topics for the target group-compliant content design of your editorial plan. By means of a filter function, the content streams of your trend topics can be accurately tailored to your needs - without any programming skills being required. User-friendly menus can also be used to explicitly include or exclude media, languages, and industries. The usual Boolean operators are used for specification.

  • Central Trend Statistics Diagrams

    All trend topics related to your keywords can be filtered by platform at any time. Diagrams provide information on when, where, and on which media platform topics are especially under discussion. If a topic is discussed with a different focus on Facebook than in editorial online media, for example, this becomes immediately obvious and you can customise your planned posts in channel-specific manner.

  • Intelligent Integration into the Publisher Module

    The seamless integration into Facelift Cloud makes the Trendwatch Module the perfect complement to the Publishing Module. You can integrate your observed topics directly into the Publisher and view them via the menu option "Content Suggestions" without having to change the module. This is ideal for those instances, in which you want to search for an exciting thematic anchor for your desired topic with just one click.

The Most Important Features at a Glance

  • Fast Impulses

    Significant acceleration of the elaborate theme-selection process

  • Relevant Content

    Well-founded data for a particularly target group-appropriate content design

  • Prioritisation Aid

    Sort topics by shares, likes, and retweets, and review virality

  • Global Usage

    Over 40 supported languages in more than 110 nations

  • Trace Trend Developments

    Tracing long-term developments and seasonal effects via historical information

  • Publisher Integration

    Direct transfer of the content to post creation

  • Trendwatch

    Extensive statistics for further analysis and reporting

  • Useful Export Feature

    All data at hand during the next editorial meeting

Further advantages of the Trendwatch Module can be found in our PDF brochure

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