Intelligent 1:1 Communication via Chatbots and Messenger Marketing
Messenger marketing must be an integral part of today's digital marketing strategy. More than 1.5 billion WhatsApp and 1.3 billion Facebook Messenger users currently speak in favour of this. For marketing experts, this channel offers an advantage that should not be underestimated. Messengers like WhatsApp, Facebook Messenger and Telegram are already often integrated into everyday life by their users. In Germany alone, about 90% of all smartphone users already use Messenger Apps for their daily communication. WhatsApp is at the forefront, but Facebook Messenger is already growing faster than the original app.
4 convincing reasons why messenger marketing pays off Customers become immune to traditional methods such as email or SMS. They want to interact with your business when, where and how they want. And messaging is the preferred way to interact for four main reasons.
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Messaging has proven to be the most convenient channel for communication. Today's users are busier and more distracted than ever. Emails are not well received and often end unread. Phone calls are annoying. Another decisive advantage of messaging is that, depending on the app, communication also allows switching between desktop and mobile without losing the complete context of a conversation.
Chatbots have taken digital marketing by storm and are a new channel to reach new leads and customers. The automation of customer service dialogues, round-the-clock availability and high reach are just some of the benefits that make chatbots so attractive. They offer a new, entertaining and interactive way to connect with brands and enable companies to offer 24/7 service outside office hours.
Test and use complex chatbots without any programming skills
Time-delayed, automated newsletter dispatch
Utilise the most relevant content for each target group
In case of absences or FAQs, for example
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