Messenger Marketing
Intelligent 1:1 Communication via Chatbots and Messenger Marketing
Messenger Reach Increases Rapidly - From Niche to Mainstream
Messenger marketing must be an integral part of today's digital marketing strategy. More than 1.5 billion WhatsApp and 1.3 billion Facebook Messenger users currently speak in favour of this. For marketing experts, this channel offers an advantage that should not be underestimated. Messengers like WhatsApp, Facebook Messenger and Telegram are already often integrated into everyday life by their users. In Germany alone, about 90% of all internet users already use Messenger Apps for their daily communication. WhatsApp is at the forefront, but Facebook Messenger is already growing faster than the original app.
4 convincing reasons why messenger marketing pays off Customers become immune to traditional methods such as email or SMS. They want to interact with your business when, where and how they want. And messaging is the preferred way to interact for four main reasons.
Messenger apps are fast
This is perhaps the simplest and most powerful reason why companies should invest in Messenger Marketing. Time is money, and messengers take less time than other forms of communication. Speed allows you to innovate, invest more time in strategy and increase efficiency.
Messengers enjoy trust
Even today, the majority of people would rather send a message than make a call. Messenger apps therefore enjoy the greatest trust of consumers. But even online marketers are already familiar with the countless conversation tactics such as sending short messages, staying playful, not bombarding someone with messages without getting an answer, etc. Since everyone already knows the social conventions of messaging between individuals, it will be much easier for companies to gain momentum.
Messengers are convenient
Messaging has proven to be the most convenient channel for communication. Today's users are busier and more distracted than ever. Emails are not well received and often end unread. Phone calls are annoying. Another decisive advantage of messaging is that, depending on the app, communication also allows switching between desktop and mobile without losing the complete context of a conversation.
24/7 customer service through own chatbot
Chatbots have taken digital marketing by storm and are a new channel to reach new leads and customers. The automation of customer service dialogues, round-the-clock availability and high reach are just some of the benefits that make chatbots so attractive. They offer a new, entertaining and interactive way to connect with brands and enable companies to offer 24/7 service outside office hours.
The future for true 1:1 customer loyalty is called messenger marketing
Chatbot Builder
Test and use complex chatbots without any programming skills
Send Messenger Newsletters
Time-delayed, automated newsletter dispatch
Purposeful Targeting
Utilise the most relevant content for each target group
Predefined Standard Replies
In case of absences or FAQs, for example
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