Intelligent 1:1 Communication via Chatbots and Messenger Marketing
This is perhaps the simplest and most powerful reason why companies should invest in Messenger Marketing. Time is money, and messengers take less time than other forms of communication. Speed allows you to innovate, invest more time in strategy and increase efficiency.
Even today, the majority of people would rather send a message than make a call. Messenger apps therefore enjoy the greatest trust of consumers. But even online marketers are already familiar with the countless conversation tactics such as sending short messages, staying playful, not bombarding someone with messages without getting an answer, etc. Since everyone already knows the social conventions of messaging between individuals, it will be much easier for companies to gain momentum.
Messaging has proven to be the most convenient channel for communication. Today's users are busier and more distracted than ever. Emails are not well received and often end unread. Phone calls are annoying. Another decisive advantage of messaging is that, depending on the app, communication also allows switching between desktop and mobile without losing the complete context of a conversation.
Chatbots have taken digital marketing by storm and are a new channel to reach new leads and customers. The automation of customer service dialogues, round-the-clock availability and high reach are just some of the benefits that make chatbots so attractive. They offer a new, entertaining and interactive way to connect with brands and enable companies to offer 24/7 service outside office hours.
Test and use complex chatbots without any programming skills
Time-delayed, automated newsletter dispatch
Utilise the most relevant content for each target group
In case of absences or FAQs, for example
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